Trainer profile

Hannah Bink

SAFe Agile Product Management trainer working with AgilityPro, bringing product, marketing, and commercial experience into practical product management training.

Primary focus

Product Management

Course

SAFe APM

Background

Scaled Agile Inc.

Delivery model

Private groups

Hannah Bink, SAFe Agile Product Management trainer with AgilityPro

At a glance

Hannah Bink delivers SAFe Agile Product Management training with AgilityPro, focusing on how product strategy, customer understanding, and delivery come together in practice.

Her background combines product, marketing, and commercial experience, giving her training a strong grounding in how organisations actually bring products to market and grow them.

Connecting product management, marketing and delivery

Hannah’s training focuses on SAFe Agile Product Management, with particular emphasis on how product strategy, customer understanding, marketing, and delivery connect in practice. This is especially useful for organisations where product roles need to work across strategy, discovery, go-to-market activity, and delivery execution.

Her background gives her a practical understanding of how product decisions connect to commercial outcomes, customer engagement, growth, and organisational priorities.

Within the AgilityPro trainer network, Hannah provides specialist capability in SAFe Agile Product Management, particularly for USA-based organisations and distributed product teams.

Training style

  • Connects product strategy to real commercial and market outcomes
  • Brings practical experience from product, marketing, and operations environments
  • Focuses on customer understanding, prioritisation, and value creation
  • Helps Product Managers and Product Owners connect discovery, strategy, and delivery
  • Useful for organisations strengthening product management capability
  • Grounded in go-to-market, growth, renewals, and customer engagement
  • Supports discussion across product, marketing, sales, and delivery roles
  • Well suited to USA-based and distributed product groups

Experience and background

Hannah’s background sits at the intersection of product management, marketing, commercial growth, and organisational operations. She spent over five years at Scaled Agile, Inc., including as Senior Director of Digital Marketing and Operations, where she led growth marketing, product launches, partner marketing, member renewals, and strategic initiatives across the organisation.

Her work included go-to-market strategy, demand generation, renewal improvement, marketing operations, and cross-functional planning across areas such as Marketing, HR, Finance, Sales, and corporate operations. This gives her a practical view of how product and marketing decisions connect to wider business outcomes.

Based in the USA, Hannah brings a strong commercial and market-facing perspective to SAFe Agile Product Management training, helping participants connect product thinking to real organisational priorities, customer needs, and growth objectives.

Key areas of focus

SAFe Agile Product Management Product Strategy Product Management Digital Marketing Go-to-Market Strategy Growth Marketing Customer Understanding Commercial Outcomes

Hannah’s background includes senior product, marketing, and operations experience at Scaled Agile, Inc. Course availability and certification details can change as training bodies update their programmes.

Courses Hannah commonly delivers with AgilityPro

Professional profile

Hannah’s professional background and current activity can also be viewed on LinkedIn.

View Hannah Bink on LinkedIn

Training fit

Hannah’s training is particularly relevant for organisations that want product management to connect more clearly with customer needs, market positioning, commercial outcomes, and delivery execution.

Her USA-based experience is especially useful for North American clients and distributed product teams.

Training philosophy

Good product management is not just about defining features. It is about understanding customers, shaping strategy, aligning teams, and making better decisions about where value can be created.

Contact Us

We'd love to hear from you, so please do get in touch for a chat about your needs.

Office Hours

09:30 - 17:00 UK - Mon to Fri